I read through the article "Applying Lizard Skin On An FFR Roadster" and had hoped more information would be provided as to how this product actually performed after it was applied.  The writer indicates he has used "most of the products out there over the past 9 years" to deaden sound and control heat transfer.  If this is the case one would hope that at least one sentence would be writen about how much better this product was compared to "most of the products out there".  

What has been shown is that this product in my view takes a long long time to apply it.  From what I read it took about two full days after prep.  Furthermore it has to be applied using two different products, one for sound control and another for heat control.  This is hardly convenience.  He also mentioned that a 95 F temperature slowed the drying time.  This will limit how, when and where you apply it, again not convenient.

There are other multi-ceramic insulation coatings available that are single component and can be applied in a fraction of the time regardless of the temperature.  Variations of these products have been around for almost 20 years and can control heat transfer (and sound)to specified targets.

They were designed for industrial applications such as on steam piping and heat ducting.  At least 3  Nascar teams has been using one particular ceramic coating on a regular basis.  That said it would appear that a better solution is not necessarily that which is marketed just to the car industry alone.

This article appears more about advertising and self-promotion.  

interesting theory